If you want your website to rank higher in search engine results pages (SERPs), you need to focus on on-page SEO. There are many techniques you can use to improve your ranking, and in this blog post, we will discuss eight of the most important ones. By following these tips, you can drive more traffic to your website and increase your ROI.
For starters, what is on-page SEO?
The term SEO refers to optimising your website’s content and structure in order to rank higher in SERPs. This can be accomplished by using the right keywords, creating compelling content, improving your website’s architecture, etc. – things you’d have no problem doing with help from a respectable SEO agency that offers quality SEO services.
Here are eight on-page SEO techniques that will help you boost your rankings:
1. Conduct keyword research
Successful SEO campaigns get the ball rolling with keyword research. You need to find the right keywords that people are searching for in order to drive traffic to your website. There are a number of tools you can use for keyword research, such as Google Ads Keyword Planner and Semrush.
2. Create compelling content
Once you have identified the right keywords, you need to create content that is optimised for those keywords. This means creating compelling and informative blog posts, articles and web pages that will rank high in SERPs.
Content must be well-written and engaging in order to hold the attention of readers. It should also be keyword-rich so that search engines can easily index it.
3. Improve your website’s architecture
Another important aspect of on-page SEO is your website’s architecture. This refers to the way your website is structured and includes things like your navigation, sitemap and URL structure.
Your website should be easy to navigate so that users can find the information they are looking for easily. Your sitemap should be designed in a way that search engines can easily index your content. And finally, your URLs should be short and descriptive so that people can remember them easily.
4. Use title tags and meta descriptions
Title tags are the titles of your web pages, and they should be optimised for keywords. Meta descriptions are brief summaries of your web pages that appear in SERPs. Both title tags and meta descriptions should be compelling and informative so that people will click on your website when it appears in SERPs.
5. Optimise your images
Images are an important part of any website, but they can also help you rank higher in SERPs. This is because search engines index images as well as text. So, by optimising your images with the right keywords, you can improve your ranking.
There are some things you can do to optimise your images. First, make sure to use descriptive file names and alt text. You also need to choose the right file format and compress your images so that they load quickly.
6. Use internal links
Internal links are links going from one page on your site to another. They are important for SEO because they help search engines index your content and improve your website’s architecture. Internal links also help users navigate your website easily.
7. Use external links
External links are links that go from another website to your website. They are a valuable part of SEO because they show search engines that your website is relevant and authoritative.
8. Monitor your activity
Monitoring your activity means tracking your website’s ranking in SERPs and looking for any changes in traffic. There are a number of tools you can use to monitor your activity, such as Google Analytics and Moz.
By following these eight on-page SEO techniques, you can boost your rankings and drive more traffic to your website. A good start is to hire a company that offers top-notch SEO services!